Looking at the global market, the mature markets represented by the United States, the United Kingdom, Germany, Spain and France, as well as emerging markets in Southeast Asia, the Middle East, South America and other countries, the growth rate of online retail sales in 2020 is generally higher than 15%, and the demand side continues to expand, creating a good incremental space for cross-border e-commerce exports.
Cross-border e-commerce exports have formed a market pattern in which mature markets, emerging markets and multi-level markets with potential coexist.
Sellers develop products and do marketing promotion, are inseparable from the support of big data.
From the data can predict the future explosive trend, grasp the hot topics, insight into market opportunities..... But many sellers suffer from a lack of access to this data.
Facebook recently released eight market insight reports for Germany, the United States, Mexico, Japan, Thailand, Hong Kong and Taiwan, Indonesia, and the United Kingdom to help brands explore the global market. The following is some data and summary of the eight markets.

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German market
· In Germany, 37% of online shoppers have made cross-border purchases.
· Germany is the second largest e-commerce market in Europe. The total sales of the German e-commerce market are expected to reach US$101 billion in 2021.
· Total e-commerce sales in Germany are expected to grow by 24% in the next five years.
· In Germany, almost all online shoppers (97%) use social media.
· The top five e-commerce platforms in Germany by monthly traffic are: Amazon Germany, eBay Germany, eBay Kleinanzeigen, Otto, and Idealo.
· The top five most popular single online purchases are: headphones, computers/electronic games, laptops, domestic vacations, and vacuum cleaners.
· The top five most popular repeat online purchases are: cheese, shampoo, coffee, chocolate, and toothpaste

US market
· In the United States, 42% of online shoppers have made cross-border purchases.
· U.S. e-commerce sales are expected to grow by 18% in 2021.
· It is expected that the global cross-border e-commerce market will grow by 280% in the next five years, from US$1.26 trillion in 2021 to US$4.82 trillion in 2026.
· In the United States, nearly all online shoppers (96.7%) use social media.
· The top five U.S. e-commerce platforms by sales are: Amazon, Walmart, eBay, Apple, and Best Buy.
· American shoppers usually spend the most money and buy the best deals during the year-end shopping season. In the United States, sales during the shopping season accounted for 78% of e-commerce sales in the fourth quarter.
· The top five most popular single online purchases are: headphones, computers/electronic games, travel/transportation tickets, laptops, and domestic vacations.
· The top five most popular repeat online purchases are: cheese, shampoo, snack foods, cleaning products, and clothes detergent.

Mexican Market
In 2019, 156 million Latin Americans were engaged in online commerce, a 23% increase from 2016. In fact, Latin America is growing faster than any other region in the world in terms of mobile online sales.

Mexico is the fastest growing e-commerce market in Latin America and the world.
Its growth in 2019 exceeded that of Brazil, the largest market in Latin America, its regional neighbor Argentina, and emerging Asian markets such as India, the Philippines, and China.

· By the end of 2020, network coverage will exceed 70%, and it is expected to cover 100% of adults, and people will gradually transition to online shopping.
As Mexicans' lives become more digital, the value of e-commerce in Mexico will grow, and Mexican netizens are just beginning to get involved in e-commerce.

· Mexico’s e-commerce growth rate reached 35% in 2019, while the global average growth rate was only 21%, making Mexico the fastest-growing e-commerce market in the world.

· The compound annual growth rate of e-commerce from 2014 to 2019 is 23%.
· In 2019, 89% of Mexican Internet users owned a mobile phone.
· Compared with 2019, the federal telecommunications spending budget for 2020 has increased by 30%, which will provide broadband services to areas with insufficient service coverage.

Japanese market
Japan is the world's fourth largest importer and exporter of goods.
· As of 2020, Japan's GDP ranks third in the world, second only to the United States's US$20,936 trillion and China's US$14,722 trillion.
· Japan’s per capita GDP ranks second only to the United Kingdom’s per capita GDP of US$40,386.
· Even one year after the epidemic, the economy is expected to show positive growth in 2021, with an estimated growth of 4%.
· Depends on foreign trade and is very large, with total foreign trade accounting for 36.8% of GDP.
· Import volume in 2021 is expected to increase by 8.3% compared with 2020.
· In the REP, duty-free Japanese products entering China surged from 8% to 86%.

Thai market
In 2020, 60% of online shoppers in Thailand made cross-border shopping.
· It is expected that the size of Thailand’s e-commerce market will grow by 67% in the next five years, reaching US$13.1 billion by 2025.
· Thailand has a huge "digital population", the penetration rate of social media is also very high, and the e-commerce economy maintains a growth trend.
· In Thailand, nearly 90% of online shoppers (89%) use social media.
· The top five e-commerce platforms in Thailand by monthly traffic: Shopee, Lazada, HomePro, Sephora, TV Direct Online.
· The top five most popular single online shopping products are: handbags/luggage, wallets, headphones, watches, and glasses.
· The top five most popular repeat online purchases are: shampoo, fabric softener, toothpaste, laundry supplies, and clothing.

Hong Kong and Taiwan markets
It is expected that the size of the e-commerce market in Hong Kong and Taiwan will grow by 21% in the next five years, reaching US$14.38 billion by 2025.
· In Hong Kong and Taiwan, 99% of online shoppers use social media.
· The top three e-commerce platforms in Hong Kong by monthly traffic are: Taobao, Kaifanla, and Carousell.
· The top three e-commerce platforms in Taiwan by monthly traffic are: Shopee Taiwan Station, Momo, and open-air auction (Ruten.Com.tw)
· The top five most popular single online shopping products in Hong Kong are: handbags/luggage, computers/electronic games, handbags/wallets, headphones, and domestic vacations.
· The top five most popular single online shopping products in Taiwan are: domestic travel, computers/electronic games, handbags/wallets, headphones, and handbags/luggage.
· The top five most popular repeat online shopping products in Hong Kong are: shampoo, snack foods, cleaning products, clothing, and frozen food.
· The top five most popular repeat online shopping products in Taiwan are: shampoo, snack food, clothes detergent, biscuits, and clothing.

Indonesian market
It is expected that the size of Indonesia's e-commerce market will grow by 60% in the next five years, from US$20.2 billion in 2021 to US$33.2 billion in 2025.
· In Indonesia, almost all online shoppers (99.9%) use social media.
· The top five e-commerce platforms in Indonesia by monthly traffic are: Tokopedia, Shopee, Bukalapak, Lazada Indonesia, and Blibli.
· The top five most popular single online shopping products are: headphones, watches, handbags/luggage, wallets, and glasses.
· The top five most popular repeat online purchases are: shampoo, toothpaste, laundry detergent, cleaning products, and coffee.

UK market
In 2020, more than one-third of online shoppers in the UK made cross-border purchases.
· The estimated size in 2021 will reach US$237.5 billion. Total e-commerce sales are expected to grow by 17% over the next five years.
· In the UK, almost all online shoppers (97%) use social media.
· The top five e-commerce platforms in the UK by monthly traffic: Amazon UK, eBay UK, Argos, Tesco, Asda.
· The top five most popular single online purchases are: car insurance, home financial insurance, headphones, house insurance, and computers/electronic games.
· The top five most popular repeat online purchases are: cheese, potato chips, toothpaste, chocolate, and cleaning products.
· 42% of UK shoppers want brands to reflect the values they believe in. A brand’s support for sustainability is a key factor driving most UK online consumers’ purchases.